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| Raising awareness of the evolving nature of scams and the protective potential of AI can empower Malaysians to navigate the digital landscape with confidence and vigilance. - FREEPIK PIC |
LETTERS: MALAYSIA'S diverse and technologically savvy population has made it an attractive target for scammers employing increasingly sophisticated tactics.
Online scams, investment frauds and identity theft are on the rise, posing a significant threat to individuals and businesses.
This necessitates a nuanced understanding of the threat landscape to combat these evolving challenges.
As Malaysia embraces the digital age, the convergence of artificial intelligence (AI) and scams poses a significant challenge. But AI is also a powerful ally in this battle.
The integration of AI technologies offers a promising way to strengthen Malaysia's defences against scams.
Government bodies, industry stakeholders and academic institutions should collaborate to create a unified front against scams.
Sharing information, resources and expertise can create a more resilient and responsive ecosystem capable of adapting to emerging threats. Machine-learning algorithms, used by telcos and banks, can develop predictive models adapting to the dynamic nature of fraudulent activities.
Natural Language Processing (NLP) can analyse linguistic cues in scam communications, and computer vision algorithms can scrutinise multimedia content associated with deceptive schemes.
Collaborative initiatives among the police and stakeholders could lead to a sophisticated scam detection system in identifying and mitigating emerging threats effectively.
While the benefits of integrating AI into scam prevention are evident, it's crucial to address the challenges and ethical considerations associated with these technologies.
Privacy concerns, algorithmic biases and potential unintended consequences must be carefully handled for the responsible deployment of AI.
Beyond technological advancements, education plays a pivotal role in creating a resilient society.
Raising awareness about the evolving nature of scams and the protective potential of AI through workshops, seminars and public outreach initiatives can empower Malaysians, both urban and rural, to navigate the digital landscape with confidence and vigilance.
The amalgamation of AI and scams in Malaysia calls for a strategic and collaborative response. Stakeholders should not only advance technological solutions but also foster a culture of digital literacy and ethical AI use.
DR SHARON WILSON
Chairman, Centre for Media and Communication Research,Universiti Tunku Abdul Rahman
The views expressed in this article are the author's own and do not necessarily reflect those of the New Straits Times
© New Straits Times Press (M) Bhd
from
https://www.nst.com.my/opinion/letters/2024/01/999275/tapping-ais-power-tackle-sophisticated-scams
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